Daytime Broadcast Ratings: May 25-29, 2026
The week of May 25-29, 2026, saw some interesting shifts in daytime broadcast ratings, with several shows experiencing year-over-year gains and a few standing out for their consistent performance.
The Top Performers
"The Price is Right": This iconic game show dominated the ratings, securing the top spot in both Women 18-49 and Women 25-54 ratings. Its second half-hour saw the largest year-over-year gain among Total Viewers, attracting nearly half a million more viewers.
"The Young and the Restless": The long-running soap opera maintained its strong performance, averaging over three million viewers for the 18th consecutive week. It also saw the largest week-to-week gain among Women 18-49 and tied for third place in this demographic.
"Beyond the Gates": Despite a slight dip in Total Viewers, this drama series managed to mark its 17th consecutive week of year-over-year gains. It continues to outperform its predecessor, "The Talk," among Total Viewers.
Notable Mentions
"TODAY with Jenna & Sheinelle": The fourth hour of the "TODAY" show ranked fifth among Women 18-49 and tied for fifth among Women 25-54. It demonstrated impressive year-over-year growth, up 72,000 week-to-week and 371,000 year-over-year among Total Viewers.
"Let’s Make a Deal": The second half-hour of this game show posted the largest year-over-year gain across daytime broadcast, attracting 475,000 more viewers.
"The Bold and the Beautiful": This soap opera maintained its position among Women 18-49 but saw a slight dip in Households. It remains a strong performer overall.
What This Means
These ratings highlight the ongoing popularity of game shows and long-running soaps, while also showcasing the impact of strategic programming choices. The year-over-year gains indicate a consistent audience engagement, which is crucial for the success of daytime television.
In my opinion, the key to success in this competitive landscape lies in understanding the target audience and delivering content that resonates with them. While ratings provide valuable insights, they should be considered alongside viewer engagement metrics and audience feedback to make informed decisions.
